The last 18 months, I’ve dedicated a substantial amount of time to developing my own acting ensemble, The Artist’s Den. Rain or shine, two dozen of us meet every Monday night for an open collaboration of creativity. I feel extremely honored by the transparency each actor brings and do my absolute best to offer kind, insightful direction. We grow together.

It’s through this commitment to craft that I’ve built the foundation to begin helping my clients develop brand identities. What is a brand idenitity you might ask? Well, Progressive has Flo, Geico has a gecko, and so the list continues. The personalities are a mixed bag, but each has a clear attribute: ‘likability.’ Just as with a character in a TV show, most enjoy watching them cope with unique situations they’re placed in. I’ll even venture to say that many of us don’t skip their commercials, and if given the opportunity, actually tune in. 

When Legend Brands approached me about assisting with developing a fresh marketing plan, I knew the logical, long-term investment was to develop one of these brand identities, hence, The Ange and Addi Show was born. I called upon my understanding of light, my passion for directing, and my years spent at Fox Sports to create something unique, on-brand and, most importantly, compelling. Some episodes are intended to feel more like a sports show, while others, a sitcom, providing both insight and entertainment. 

It’s challenging, exciting, and most of all, fun! Our first four episodes are complete, I can’t wait to tackle the next 44 in cue!